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What Everybody Ought To Know About Newsletter Content
Think about the reader first. End of post. Well, not exactly. I’ll give you a bit of explanation. Your reader most likely doesn’t care what your end of year sales numbers are, or who your new VP of...
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Organize Newsletter Content Like A Pro
Do you ever sit down at your desk and think “Oh no, I’ve got to get that newsletter out tomorrow, better get started!” Not cool. You can create a newsletter on that type of schedule, but it’s not...
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7 Ideas for Your Spring Newsletter
Flower photo (Photo credit: @Doug88888) Your readers don’t want to receive a newsletter full of long, blocky paragraphs. They’ll feel intimidated, or overwhelmed, and trash it. You need to include...
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One, Two, Three, Stretch Your Content
You’ve worked hard to create a fantastic newsletter for your audience. The content is engaging, interesting, timely. You’ve mailed or emailed that newsletter out and now you’re struggling to come up...
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Using an E Course or E Book To Get Addresses or Make $
Do you have some helpful information that people are always happy to receive from you? It could be on anything from maintaining a saltwater pool to rocking a power point presentation. It’s an area of...
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Do This Before You Start Using Content to Build An Audience
I wanted to share this post by the expert resource: Copyblogger. It’s a fantastic, and thorough look at finding the correct themes and topics to build the reader/customer base you long for. Happy...
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That One Item Your Honey Won’t Ditch
As printed in the Black Mountain News August 2013 Remember the saga of the leg lamp from the movie “A Christmas Story?” My husband and I have our own version of that story that remains, as yet,...
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Your Parents Did What ?!
As published in the Black Mountain News September 2013 Forty years ago, somewhere in Northern Canada, a mother of six instructed her husband to build a fenced in area in the yard for . . . her third...
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This Again?
as printed in the Black Mountain News Column October 2013 About ten years ago my sister and I worked a few summers as wedding photographers. Not a profession for the faint of heart. As I was dashing...
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A Laugh and Upcoming B2B and B2C Tips
Hello everyone! My client list has grown exponentially over the past three months and I’ve shirked my professional blog here to attend to my clients’ needs. I promise some fresh content in the next...
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“You’re writing…
“You’re writing for your buyers, not your own ego.” David Meerman Scott. “The New Rules of Marketing & PR”. Is your business or non-profit website all about you, or what your target audience is...
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Does Your Business Website Make This HUGE Mistake?
Do you troll the internet looking for exciting business websites to visit? “I bet there’s something great on my bank website today”. No. Potential clients visit websites to solve a problem. They’re...
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Ever Been Happy…
Ever Been Happy To See A Website Crash? ”Six months ago I hired Jenny to help our company with its online presence. She started and maintains a blog, and helps with posts to Twitter, Facebook and...
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